Hat is big news at the moment, anyone who braves a hat projects an air of confidence. They enhance – or at the very least change an outfit. But what makes the beret so relevant now? Despite its military roots, the has long been associated with creatives and hipsters all the time–they were worn by beatniks, painters, directors and poets, such as Ernest Hemingway, Pablo Picasso, Edith Piaf, Marlene Dietrich, John Lennon, Yoko Ono and Brigitte Bardot. It was the hat favored by intellectual free-thinkers.
As above mentioned, the beret got political. Che Guevara used it in the 60 s as a symbol of revolution, wearing it as he rallied for supporters to rise against the Batista government in Cuba. After he died in 1967, it was a look adopted by other similar activists, most notably by nationalist and socialist party Black Panther Society around the world.
With all this in mind, it’s no surprise that this formerly cheesy French favorite is back. The beret is woke. As we all know that it is fashionable now to be socially conscious, to campaign, to be outspoken and to be politically engaged. The woke generation are informed, questioning and passionate about change. The beret’s history renders it the ultimate symbol of wokeness; of the current popular stream of thought.
The fashion industry, at its best, has always reflected the times we live in, which is perhaps why we’ve seen such a rise in politically-charged fashion. Look at Vetements’ EU hoodie, Dior’s cult feminist T-shirts or the number of celebrities who have used their red carpet choices to make a stand, from Ruth Negga to Karlie Kloss. Then there’s the now ubiquitous Corbyn T-shirts, which use Nike’s famed font and logo tick. That’s not to say that Karl Lagerfeld is using the beret in the same way Che Guevara did, but its roots do have political symbolism.
Many of us always argued that the industry is cashing in on social and political causes, and that influencers attempt to be ‘woke’ in order to achieve a level of depth, but there’s nothing new in designers or the public trying to make a stand through clothes. Beret – whether felt, fluffy or leather – has always been the hat worn by those wanting to make a stand.
So how do you wear it now in all its wokeness?
Avoid anything overly jaunty so as to steer clear of Parisian parody. This season’s beret should be pulled fully over the head, covering half of your ears. It won’t be easy to lead the resistance if you’re worrying your hat might fall off. If you really can’t bear to be parted with the beanie, then pull the beret over the back of your head as you normally would and hope you don’t lose it in a gust of wind.
If you want to look woke this season, start at the top – choose the beret.